ABOUT concept

Al.llllllllll - it's a modern clothing brand from the Russian city of Perm.

They focus on both comfort and aesthetics. Relaxed fit, ease.

They create a fairly basic range of oversized garments with the ability to disappear within clothing, but with the right geometry and a touch of intentional nonchalance. 

This concept embodies the northern style and minimalism of the brand.

Conceptuality

Minimalism

Coldness